A whole different animal of a client.

For the past few years, I’ve had the pleasure and privilege of working with the Raw Pet Food purveyors, Bella & Duke www.bellaandduke.com. Among the many interesting projects I’ve been given, writing a piece of poetry for their four dogs (which hangs in HQ) was probably the most fun. 

Rationale behind BELLA & DUKE dog stories

Limerick-style storytelling is nothing new to me. I penned an entire campaign for Braehead Shopping Centre many years ago using it. But apart from that one campaign and some popping up in blog posts I’ve written – I’ve not used limericks for any ‘live’ communications (since Braehead over 10 years ago). Which is great, as they were perfect for these four poignant, passionate stories which helped shape the brand.