Halloween is soo last year.

 

Let’s raise a glass to the drinks industry.

One of my favourite sectors to write for, and perhaps sample some wares. And as it’s Halloween I’d like to dedicate this post to a frightfully good dram. The Glenrothes 13YO. I’d like to thank Edrington to allow me to work on a mock television commercial, with the star being The Glenrothes 13YO single malt. I say ‘mock’, as this is the first in the last three years that Glenrothes has chosen not to bottle a limited edition 13YO. So here’s to our imaginary Single Malt friend.

 

 

'REAL' HALLOWEEN 45” TVC

 

Visual

I want to pay lip service to the whisky’s wonderful first fill sherry barrels – they appear as ‘wooden drums’ that beat with complex ‘notes’. And also tie in the paganism associated with Halloween. Particularly Scottish paganism. So I’m suggesting a short crudely-cutout-wooden-print-animation (like lino, only in wood) which mirror my carefully chosen rhythmic words.

 

 

Title

Hush, the Real Halloween is here

 

MVO (gritty, self assured, perhaps Dougray Scott)

Welcome back to that time of year

Please, relax, you’ve nothing to fear

The shock is natural with every taste

Take your time… no need for haste

 

Over thirteen years a lot can change

Is a slight smokiness a little strange?

Not for the Real Halloween

Where nothing is quite what it seems

 

At last, the wooden drums beat

And for lesser malts that can’t compete

With notes that give a deep, dark sound

And a flavour that breaks new ground

 

Forgettable spirits can slide aside

The Real Halloween is a Scottish pride

Our creation of this demonic delicacy

The result of a thirteen year old recipe

 

CTA

The Glenrothes Speyside Single Malt Whisky. Est. 1879 theglenrothes.com

 

Buy now. But beware, it bites.