Halloween is soo last year.
Let’s raise a glass to the drinks industry.
One of my favourite sectors to write for, and perhaps sample some wares. And as it’s Halloween I’d like to dedicate this post to a frightfully good dram. The Glenrothes 13YO. I’d like to thank Edrington to allow me to work on a mock television commercial, with the star being The Glenrothes 13YO single malt. I say ‘mock’, as this is the first in the last three years that Glenrothes has chosen not to bottle a limited edition 13YO. So here’s to our imaginary Single Malt friend.
'REAL' HALLOWEEN 45” TVC
I want to pay lip service to the whisky’s wonderful first fill sherry barrels – they appear as ‘wooden drums’ that beat with complex ‘notes’. And also tie in the paganism associated with Halloween. Particularly Scottish paganism. So I’m suggesting a short crudely-cutout-wooden-print-animation (like lino, only in wood) which mirror my carefully chosen rhythmic words.
Hush, the Real Halloween is here
MVO (gritty, self assured, perhaps Dougray Scott)
Welcome back to that time of year
Please, relax, you’ve nothing to fear
The shock is natural with every taste
Take your time… no need for haste
Over thirteen years a lot can change
Is a slight smokiness a little strange?
Not for the Real Halloween
Where nothing is quite what it seems
At last, the wooden drums beat
And for lesser malts that can’t compete
With notes that give a deep, dark sound
And a flavour that breaks new ground
Forgettable spirits can slide aside
The Real Halloween is a Scottish pride
Our creation of this demonic delicacy
The result of a thirteen year old recipe
The Glenrothes Speyside Single Malt Whisky. Est. 1879 theglenrothes.com
Buy now. But beware, it bites.